High Performance Clinic Website

What they were running on

A ten year old WordPress site built with a page builder. On a phone it showed nothing for six seconds and took fifteen to draw the main content, and the whole page jumped as it loaded. Google scored it 34 out of 100. Underneath sat a 470 KB stylesheet that was 98% unused, jQuery from 2016, no compression and no caching. The analytics tag had no account ID, so nothing had been recorded in years. And the clinic is regulated: every claim on the site has to meet the College of Naturopaths' advertising standard, and nothing was checking it.

What we shipped

A ground up rebuild on Astro. All 65 pages are generated ahead of time and served as plain HTML: no database, no plugins, nothing to patch. About 16 KB of JavaScript per page. Every image converted to AVIF with its size set, so nothing shifts while the page loads. Every old address kept or redirected, all 77 checked, so search rankings carried over. The College's advertising rules live inside the build itself, and a banned word stops the site from publishing.

What changed after

Same Google test, same day, same homepage. Mobile went from 34 to 95. The main content shows in 2.4 seconds instead of 15. Nothing jumps. SEO and Best Practices both score 100. The clinic has a site that is fast on the phones its patients actually use, and no plugin updates to worry about.

Same test. Same phone.34 became 95.

Google PageSpeed Insights is Google’s own speed test for any web address. Here is purewellnessgroup.ca on the day it switched over: the old site in the afternoon, the new one a few hours later.

• 0 to 49
• 50 to 89
• 90 to 100

Google’s report, as captured

Google PageSpeed Insights, mobile, Lighthouse 13.4.1, run on Google's servers. The old site was tested hours before it was switched off, the new one the afternoon it went live. Neither site had enough traffic for Google's real visitor report, so this is lab against lab. The new site was tested twice and the lower score is shown.

Watch them load.Same phone, same signal.

Both homepages loading on a slow phone connection, frame by frame. The rebuild is ready before the old site has drawn a single pixel.

19.5s

Replay the loadReplay the loadReplay the load

Fully loaded

from 19.4 s→to 1.35 s

Requests

from 83→to 18

Data transferred

from 3.5 MB→to 281 KB

Scripts

from 33→to 6

Our own test in Chrome, throttled to Google's Slow 4G profile with a 4x slower processor and the cache off. Frames captured every half second, played back at 3x speed.

Same clinic.A new front door.

The old homepage and the new one, as they looked on launch day. Drag the handle to compare.

BeforeAfter

BeforeAfter

What it does

• Built for the phone first

  A bottom bar with Services, Testing, Contact, Call and Book. Every practitioner books through their own link. Text sized so nothing wraps badly on a small screen.

• Rankings carried over

  Every old address mapped one by one: 53 redirects, 77 of 77 old URLs verified. A changed address without its redirect fails the build.

• Compliance in the build

  260 marked edits trace every change to the College standard. Words the standard bans stop the site from publishing, before anyone has to catch them.

• Ready for search and AI

  Structured data on every page, one FAQ per question the way Google wants it, and an llms.txt that fails the build if a page is missing.

• Nothing left to patch

  No WordPress, no plugins, no admin login for bots to hammer. The old admin addresses now answer 410 Gone.