LOCAL SEARCH ENGINE OPTIMIZATION
Local Search Engine Optimization (or SEO for short), is the technique of impacting visibility of your website or page in a search engine’s “organic” results for a specific geographic location. To put it simply, it’s the process of getting your website to appear higher in Google for certain search phrases.
- 1 Our Experience
- 2 Website Optimization
- 3 Google Business Listing
- 4 Citations
- 5 Top 50 Citation Sources
Our SEO Experience
Since starting your business you’ve likely had plenty of salespeople call offering to sell various “amazing” marketing services. While these companies focus on peddling old strategy we’re quietly working in the background developing new strategies to keep our clients firmly in top position for years to come.
Local SEO is more technical than other forms of marketing as you need to be aware of multiple factors that affect your overall position. This becomes even more important when you want to assure your business is highly visible for the required geographic region.
We have more experience then just local SEO, our team has worked on many large scale implementations for websites with millions of visitors each month. However before discussing your website we feel it’s a good idea to explain the SEO process a bit further, so we’ve broken down some of the more important factors below.
Accurate NAP Details
Rich Formatted Content
Google Business Listing
Use Exact Name
Local Phone Number
Check Your Listings
This will vary depending on your country, but the primary citation aggregators used by search engines are InfoGroup, CitySearch, D&B, Factual and Neustar.
Top 50 Citation Sources
The top 50 citation sources that need to be checked are:
- InfoGroup ExpressUpdate
- Neutstar Localeze
- Bing Places
- Yahoo! Local
- Chamber of Commerce
- Nokia Here
How We Can Help
We enjoy adapting our strategies to offer each client the best possible outcome so they truly benefit from the service.
Technical SEO Audit
Reporting & Analysis
What is SEO or Search Engine Optimization?
This is a common question many of our clients ask us when decide the internet is a great place to gain additional advertising exposure. The reality is this, if your website is not on the first 3 or 4 pages of returned results for a given keyword (search term), you are losing business and that is unacceptable with so much competition.
Essentially, search engine optimization, or SEO, is process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google and Bing have these results, where web pages and other content are shown and ranked based on what the search engine considers most relevant.
If you operate a Mississauga business and want access to new channels of ready to buy prospects, then working with a Mississauga SEO company is a wise decision.
Modern search engines are extremely complex and use advanced mathematical algorithms to determine the order websites appear in search results for a given search term. These algorithms evolve on a regular basis, what was acceptable last year may not be this year. Experienced SEO providers understand and adapt to this constantly changing environment and stay abreast of any algorithm updates.
Most importantly, thousands (even more) of prohibited SEO techniques exist that will create nothing but problems so you must avoid them. Unless your understand the industry it is always better to work a professional search engine optimization company if able.
What Search Engine Optimized Web Design?
The majority of Mississauga business owners just want SEO strategy (and results) applied to their existing websites. And that situation is perfectly fine.
However web programming and technology continually evolve. Websites built 5 or 6 years ago are considered relics of the past to be dissected and studied by University students. Sometimes (not always) it is best to rebuild the website from the ground up, implementing modern web design strategy but more importantly SEO best practices.
The majority of clients who take advantage of this reap the benefits of better search engine rankings and a higher visitor to customer conversion rate.